The Super Bowl isn’t just the biggest night in sports — it’s the biggest night for commercials. Every year, advertisers pull out all the stops to grab attention during America’s most-watched TV event. And Super Bowl LX, happening on Sunday, Feb. 8, promises some of the most talked-about commercials yet. From funny sketches and celebrity cameos to tech-driven spectacles and nostalgic throwbacks, these ads are set to dominate conversations online and offline for weeks to come.
Millions of viewers don’t just watch the game—they watch the commercials. And brands know it. In 30 seconds or less, they aim to entertain, surprise, and make a lasting impression. This year, the stakes are higher than ever.
Stars Light Up the Commercials
When big-name celebrities appear, commercials instantly get noticed. Super Bowl LX’s ad lineup includes top stars like Emma Stone, George Clooney, and pop singer Sabrina Carpenter. Their presence adds glamour and cultural relevance, making fans more likely to remember the ads.
Some commercials already generating buzz include:
- Uber Eats, featuring Matthew McConaughey, cleverly combines football, food, and humor in one playful spot.
- T-Mobile brings back the Backstreet Boys, mixing 90s nostalgia with modern perks and rewards in a catchy ad.
- Fanatics Sportsbook, starring Kendall Jenner, uses self-aware humor to capture attention and create online chatter.
Tech companies are also pushing creative boundaries. Squarespace teams up with Emma Stone in a cinematic commercial that feels more like a short film than a traditional ad. It shows that commercials can be both entertaining and artistic, blending storytelling with brand messaging.
Tech and Health Take Center Stage
This year, commercials also reflect bigger trends in society and business. Tech and health brands are taking advantage of the Super Bowl stage to reach massive audiences. AI companies are poking fun at rivals or showing off smart new tools, while weight-loss brands like Wegovy and telehealth platforms like Ro are tapping into celebrity endorsements to reach everyday consumers.
Other tech-focused commercials include:
- Meta’s AI-powered Oakley glasses, featuring athletes showing off next-level wearable tech.
- Ring, which highlights its AI-powered pet safety features in a lighthearted, community-centered ad.
- Wix and Squarespace, promoting generative AI tools for creators, making tech feel accessible and fun.
These commercials show that the Super Bowl isn’t just about snacks and soda anymore — it’s a showcase for innovation, creativity, and culture.
Humor and Nostalgia Always Win
Humor and nostalgia have always been big draws for commercials, and 2026 is no exception. Funny ads grab attention instantly, while nostalgic spots tap into memories, creating a connection that lasts long after the game.
Some examples to watch include:
- Comcast Xfinity imagines what might happen if dinosaurs roam free because the internet fails — a playful nod to pop culture and family humor.
- Pringles, starring Sabrina Carpenter, delivers a quirky, character-driven ad designed to make viewers laugh.
- Frank’s RedHot, with Ludacris, combines music, energy, and humor to turn a sauce commercial into an entertaining mini-show.
Even everyday products are getting creative. Garage Beer features former NFL star Jason Kelce in a humorous ad about bonding and brotherhood, while Tree Hut and RITZ Crackers elevate snacks into cinematic or fun scenarios. These commercials show that even simple products can capture attention if the storytelling is strong.
More Than Just TV: Experience and Social Media
Super Bowl commercials are no longer just about what’s on the screen. Brands now pair TV spots with social media campaigns, digital extensions, and pop-up experiences. This strategy helps commercials reach wider audiences and keeps fans talking before, during, and after the game.
A strong commercial can become a cultural moment, sparking memes, TikTok challenges, and online debates. This is why advertisers invest tens of millions of dollars in a single 30-second spot. It’s not just an ad — it’s a chance to make a lasting impression on millions of viewers.
Why Commercials Still Matter
Some critics ask whether people even watch the commercials anymore, but the truth is they still matter — a lot. Super Bowl commercials have historically made brands famous, created unforgettable catchphrases, and introduced characters that enter the national consciousness.
From AI-powered tech ads to nostalgic throwbacks and celebrity-driven spots, the 2026 commercials lineup is packed with creativity, humor, and strategy. Every brand wants viewers to remember their name long after the final whistle.
The combination of humor, star power, tech innovation, and nostalgic callbacks ensures that these commercials will be a highlight of the evening. Viewers watch for the ads as much as for the game itself, and brands know that a memorable commercial can drive social media trends and online conversation for weeks.
Looking Ahead
Whether it’s a funny moment, a clever tech showcase, or a star-studded cameo, the 2026 Super Bowl commercials promise to deliver moments that will be talked about long after the game ends. Advertisers are competing for attention in a crowded media landscape, but the Super Bowl remains the ultimate stage.
From start to finish, these commercials show the power of creativity, storytelling, and star power. They remind viewers why the Super Bowl is as much about what happens in the ad breaks as on the field. For brands, it’s about more than selling a product — it’s about creating a moment people will remember, share, and talk about.
Super Bowl LX is shaping up to be a night where commercials truly shine, proving once again that in America, the game is only part of the entertainment — the commercials are just as big.
Stay updated
Stay inspired with Stories, Style, and What We Love – explore more in our Entertainment, Lifestyle, Men’s Scene, and Women’s Scene on The Scene Daily.
*This page contains affiliate links. Purchases made through these links may earn a commission at no extra cost to you.
